Great Book Summary
“Hooked: How to Build Habit-Forming Products” is a book written by Nir Eyal that explores the psychology and technology behind habit-forming products, and provides a practical guide for creating products that people will use regularly. The book is based on the idea that habit-forming products are those that satisfy a user’s internal triggers, and that by understanding these triggers, companies can create products that customers will use repeatedly.
Eyal identifies four key stages that are involved in creating habit-forming products: trigger, action, variable reward, and investment. He explains how to create products that can effectively trigger a user’s internal triggers and how to build a positive feedback loop that keeps users engaged and coming back for more. The book also covers the importance of creating an investment phase in which the user puts something into the product, such as time, effort, or data, that makes it more valuable to them.
The book also provides a detailed explanation of the different types of triggers, rewards and investments that can be used to create habit-forming products. It also covers the ethical implications of creating habit-forming products and how to create products that are beneficial for both the user and the company.
In summary, “Hooked: How to Build Habit-Forming Products” is a book that explores the psychology and technology behind habit-forming products and provides a practical guide for creating products that people will use regularly. The book is based on the idea that habit-forming products are those that satisfy a user’s internal triggers, and that by understanding these triggers, companies can create products that customers will use repeatedly. The book covers the four key stages involved in creating habit-forming products, the different types of triggers, rewards and investments that can be used, and the ethical implications of creating habit-forming products.
