Creating the Breakthrough Portfolio: Strategies for Managing a Successful Career [With CDROM]

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In todayas competitive marketplace, the difference between landing a job and losing it is often a direct result of the quality and personal style expressed in a designeras portfolio. Drawing on the authoras extensive experience in portfolio reviews and in hiring creative professionals, Creating The Breakthrough Portfolio delivers to designers all the tools and ideas needed to develop a compelling presentation of their work-and leave a potential employer with a lasting and powerful impression. Uniquely designed to address the entire creative audience, this innovative book guides students and professionals through the essential steps in creating a portfolio that reflects who they really are, an often-overlooked aspect that employers cite as essential information. Coverage includes a unique plan for defining your own abranda or aimage,a with practical suggestions for translating that personal vision into a cohesive amarketing programa that gets results.

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